As summer winds down, nonprofits across the country are gearing up for one of the most critical times of the year—fall fundraising season. This period, stretching from late September through the end of the year, is when donors are most engaged and giving levels are at their peak. To make the most of this season, organizations must prepare now by reviewing past campaign performance, fine-tuning messaging, and identifying key opportunities to connect with supporters in meaningful and mission-aligned ways.

A strong fall fundraising plan begins with clear goals and compelling storytelling. Whether you’re launching a Giving Tuesday campaign, hosting a gala, or sending out year-end appeals, it’s essential to lead with impact. Show your donors how their support drives real change. Tailor your communications to different audiences—major donors, monthly givers, and first-time supporters—and use a multichannel approach to maximize visibility across email, social media, direct mail, and events.

Preparation is key, but so is flexibility. The best campaigns are data-informed and responsive to what’s working in real time. Test messaging early, ensure your online donation pages are optimized, and equip your team and board with the tools to advocate for your cause. Fall fundraising is not just about hitting goals—it’s about building momentum, deepening relationships, and laying the groundwork for a strong start to the new year.