Position(s): WEBMASTER / SOCIAL MEDIA MANAGER
Website: Boston Science Fiction Film Festival
Reference: Letter of Recommendation
Program Guides: 2019 / 2020
The Boston Science Fiction Film Festival is an 11-day cinematic event held at the historic Somerville Theatre. The 2020 edition marks our 45th anniversary as the oldest genre fest in America.
AREA OF RESPONSIBILITY: Website
* Post write ups and edits for organizational website
* Create, develop, and manage content for organizational website
* Ensure website are designed/deployed in a manner that is accessible/user-friendly
* Track website metrics and report to the marketing team for strategic use
* Assure website security + updates
AREA OF RESPONSIBILITY: Social Media
Social Media: Facebook / Twitter / Instagram
* Develop and execute a social media marketing strategy
* Create goals, objectives, and strategies to advance the organization’s brand awareness
* Develop and execute strategies to improve user engagement and drive action
* Execute all day-to-day social media initiatives
* Posting diverse content and promoting events and programs
* Create and maintain an editorial calendar for short-term and long-term campaigns
* Manage consistency of messages across multiple social media platforms
* Monitor analytics for many social network accounts and content postings
ACCOMPLISHMENTS:
* Increased Facebook Reach by 316
* Increased Facebook Metrics: New Page Likes (By 85%), Post Reach (By 185%)
* Increased Instagram Reach by 401
* Increased Twitter Reach by 198
* Increased Web Traffic: Unique Visitors (By 132%), Visits (By 125%), Page Views (By 93%)
Promethean Fundraising 