Summer is often seen as a “slow season” for fundraising—but it doesn’t have to be. While school’s out and vacations are in full swing, your nonprofit can still tap into creative strategies to keep supporters engaged and giving. People love a good reason to celebrate. Think summer BBQs, outdoor movie nights, beach cleanups, or ice cream socials. Tie your fundraising efforts into the season with fun, relaxed events that feel less like work and more like community.
Create a clear, time-bound campaign to give your supporters a reason to give now. Maybe it’s to fund summer programs for youth, cover seasonal operating costs, or jump start a fall initiative. Your supporters may be traveling, but they’re still online. Encourage them to launch peer-to-peer campaigns for your cause—especially around birthdays, milestones, or community challenges. Summer’s social energy can work in your favor.
Even if inboxes are quiet, social platforms stay active. Share behind-the-scenes content, spotlight donors or volunteers, and celebrate wins. Interactive content like polls, Q&As, or “give-a-thon” livestreams can boost engagement. Summer is the perfect midpoint for your fiscal or calendar year. Share your impact so far, and clearly outline what’s still needed to reach your goals. Transparency builds trust—and encourages continued support.
Send donors something fun: a handwritten postcard, a digital summer playlist, or a staff “thank you” video filmed at a summer program. Personal touches stand out—especially during slower fundraising periods. Summer doesn’t have to be a fundraising lull. With a little creativity and a lot of heart, you can turn the sunny season into a bright spot in your development calendar—and keep your mission moving forward.
Promethean Fundraising 