Social Media

CORE COMPETENCIES
* Develop and execute a social media marketing strategy, including goals, objectives, and strategies to advance the organization’s brand awareness
* Develop and execute strategies to improve user engagement and drive action
* Engage with the client’s community as well as answer questions and address comments posed on client’s social media platforms
* Execute day-to-day social media initiatives, including posting diverse content and promoting events and programs
* Create and maintain an editorial calendar for short-term and long-term campaigns
* Manage consistency of messages across multiple social media platforms
* Monitor analytics for many social network accounts and content postings
* Identify emerging social media outlets where clients should have a presence and manage the incorporation of these outlets into the existing social media marketing strategy

PROFESSIONAL EXPERIENCE
* Social Media Manager, Boston Science Fiction Film Festival
* Promotions Chair, Adams Morgan Main Street Group
* Promotions Chair, Historic Dupont Circle Main Street Group
* Public Relations Chair, Literary Hill Bookfest