Marketing

Section 1: Marketing/Promotion

Core Competencies
* Develop and maintain long and short-term marketing plans and programs
* Develop and recommend organizational marketing budgets
* Create and collaborate to created marketing materials
* Create and carry out print, radio, and electronic advertising programs
* Handle design & content for various websites using a WordPress or CMS platform
* Produce and keep up calendar listings 

Professional Experience
* Marketing Manager, Fresh Produce Film and Media Festival
* Marketing Manager, Total Party
* Marketing Program Coordinator, Fresh of Georgetown
* Promotions Chair, Barracks Row Main Street
* Promotions Chair, Historic Dupont Circle Main Streets
* Promotions Committee Member, Adams Morgan Main Street
* Promotions Committee Member, Brookland Main Streets

Section 2: Media Relations

Core Competencies
* Develop and execute traditional and digital media plans
* Develop and maintain relationships with various media outlets
* Draft, edit, and finalize press releases and story placement
* Research Increase opportunities for earned media
* Responsible for purchasing media as needed and staying within budget
* Carefully articulated the mission and vision of various organizations to media
* Represent VIPs at various functions and events
* Interview (Both Live and Taped) by various Media Outlets

Professional Experience
* Press Releases/Media Placement, Chair, Adams Morgan Community Festival
* Press Releases/Media Placement, Chair, The Cherry Fund
* Press Releases/Media Placement, Public Affairs Director, Literary Hill Bookfest
* Press Releases/Media Placement, Public Affairs Director, Reel World Film Festival
* Press Releases/Media Placement, Marketing Director, Total Party

Section 3: Social Media

Core Competencies
* Develop and execute a social media marketing strategy, including goals, objectives, and strategies to advance the organization’s brand awareness
* Develop and execute strategies to improve user engagement and drive action
* Engage with the client’s community as well as answer questions and address comments posed on client’s social media platforms
* Execute day-to-day social media initiatives, including posting diverse content and promoting events and programs
* Create and maintain an editorial calendar for short-term and long-term campaigns
* Manage consistency of messages across multiple social media platforms
* Monitor analytics for many social network accounts and content postings
* Identify emerging social media outlets where clients should have a presence and manage the incorporation of these outlets into the existing social media marketing strategy

Professional Experience
* Promotions Chair, Adams Morgan Main Street Group
* Promotions Chair, Historic Dupont Circle Main Street Group
* Executive Director, DC Film Alliance
* Festival Director, Asian Pacific American Film Festival
* Public Relations Chair, Literary Hill Bookfest

Section 4: Relationship Management

Core Competencies
* Create partnerships to increase attendance (ticket sales) and participation (volunteers)
* Create partnerships to increase reach in multiple media markets
* Create partnerships for various purposes including events and cultural programs
* Create partnerships for both Non-Profits Organizations and For Profit Businesses

Professional Experience
* Partnership Coordinator, Asian Pacific American Film Festival
* Partnership Coordinator, Capital Pride, Whitman Walker Clinic
* Partnership Coordinator, DC Independent Film Festival, DCIFF
* Partnership Coordinator, Reel Affirmations Film Festival, One in Ten

Section 5: Communication

Core Competencies:
Email / Newsletters
* Research specific topics to include into emails and newsletters
* Write and distribute print and electronic emails
* Write and distribute print and electronic newsletters
* Responsible for design and layout of emails and newsletters
* Responsible for creating a distribution calendar for emails and newsletters

Email List Management
* Update email lists (Removals, additions, corrections, etc.)
* Collect and remove hard and soft email bounce recipients
* Input large donor lists into databases removing duplicates, etc.

Correspondence
* Create, process, and track correspondence for a wide range of uses
* Create and produce budget award letters, constituent response mail, etc.
* Update mailing lists (Removals, additions, etc.)
* Draft and write formal letters of invitation, awards, etc.

Mailroom Operations
* Receiving, sorting, stamping and distributing incoming mail
* Experience processing large-scale mailings
* Experience in use of industry side postal meters

Professional Experience
Newsletters
* E-Newsletter Editor, The Cherry Fund, (Wrote and Edited)
* E-Newsletter Editor, Youth Pride Alliance (Wrote and Edited)
* Newsletter Editor, Metro DC PFLAG (Wrote and Edited)
* Executive Director, DC Film Alliance (Email Newsletter Editing)

Correspondence / Mailings
* Constituent Case Worker, 98th Assembly District Office (Correspondence)
* Mailroom Clerk, Colonial Parking (Large Scale Mailings)
* Mailroom Clerk, Microsoft (Mail room Operations)
* Administrative Assistant, Foreign Ag Service, USDA (Correspondence)
* Direct Mail Associate, National Park Foundation (Direct Mail)

Section 6: Website Management

Core Competencies:
* Update and maintain various organizational websites
* Create organizational timelines and deadlines for website updates
* Respond to website visitor feedback and comments
* Ensure that the website performs well on a multitude of browsers
* Ensure websites are accessible and user-friendly
* Maintain Domain Name registration/renewals/transfers as needed
* Experience in multiple website platforms
* Experience in website project management

Professional Experience
* Executive Director, DC Shorts
* Festival Director, Adams Morgan Day
* Festival Director, APA Film
* Assistant Festival Director, Reel Affirmations
* Project Manager, Cherry Fund